Search

After integrating PSYKHE AI’s taste engine, Olivela saw:

• +25% revenue per visitor (RPV) uplift — driven by a combination of higher conversion rate and increased average order value
• Zero manual merchandising required, freeing the team to focus on brand, creative, and mission storytelling
• Deeper session engagement, with shoppers discovering more of the catalog in less time

Methodology: We ran a clean A/B test over three months on category pages (PLPs). One group used PSYKHE AI’s psychographic-powered, real-time PLP ranking; the other relied on a competing provider's sort logic. RPV encompasses lift in both average basket value and conversion rate.

Why It Worked

In luxury e-commerce, getting it wrong means getting ignored. Shoppers don’t wade through dozens of irrelevant products - they bounce. What worked here was precision: not personalization by persona or demographic, but true per-user understanding of style, aesthetic leanings, and intent, computed in real time.

And with Olivela’s hybrid proposition - luxury + mission - the stakes are even higher. If the first products a shopper sees don’t match their taste, they never stick around long enough to connect with the cause. PSYKHE AI’s system ensured that the very first impression hit.

What's Next

• Expansion of real-time personalization across more site areas: Search, PDP carousels, and impact-driven landing pages
• A/B testing of psychographic cues in copy and layout to further align emotional tone with user taste profiles

Exploration of high-LTV shopper journeys using PSYKHE’s embedding-level similarity models to drive smart cross-sells and occasion-based bundles